The most misunderstood, overrated and paradoxical term in music industry - mastering. The importance of mastering is tricky. If you have a perfect mix, there is not much to "master". It needs to be understood as the preparation of an album for the target medium and at the same time making overall sound to be comparable towards others.
Loud, louder, louderer! There is no winner in the war on loudness. The clever is the one who cares about the details and nuances. A mastering engineer with his fresh ears has one more mission than just to polish the mix to common level. He is able to preserve important information in sound.
“I offer you high definition digital mastering with analog dirt. I simply make your music sound as best as it can be.” Ondřej
ambient master
new age master
edm master
chillout master